SaaS Revenue Calculator

It simulates your business month by month: visitors convert into trials, trials convert into paid customers, and existing customers churn away at your specified rate. Each month's active customers multiplied by your subscription price gives you monthly recurring revenue (MRR), which compounds across the projection period.

MRR (Monthly Recurring Revenue) is the recurring revenue you collect in a single month from active subscriptions. ARR (Annualized Recurring Revenue) simply multiplies your final month's MRR by 12 to estimate your run-rate revenue over a full year.

LTV is estimated as your average monthly subscription price divided by your monthly churn rate (as a decimal). For example, a $49/month plan with 5% monthly churn implies an estimated LTV of $980. If churn is 0%, LTV is not meaningful because customers are assumed to never leave.

It lets you model the incremental traffic a SubmitMySaas launch or directory listing could send to your site. The calculator runs your numbers with and without that extra traffic and shows the incremental revenue and customers it could generate.

These figures are estimates based entirely on the assumptions you provide. Real-world results depend on many additional factors such as seasonality, pricing changes, market conditions, and product-market fit that this simplified model does not capture.

Yes. The tool runs entirely in your browser, requires no sign-up, and never asks for personal information. You can calculate, export, and share results completely free and as many times as you like.